Frog Kiss

Problem: 
How to  immediately communicate that a show that has the classic childhood storybook name “frog kiss”  contained racy adult humor that worked on several levels and still was appropriate for children.

Solution:  
We decided on an image that at one glance was both scandalous yet innocent. The title treatment was designed with mischievous side-eyes within the letters of “frog” to ensure the nature of the show was communicated even when it was used alone without the support of the key art. Frog foot prints and lip prints were added to allow for fun opportunities to add an additional playful layer through marketing materials.

RESULT: 
The creative won the business